OTT platforms leverage two dominant models—subscriptions 티비착 and ad-supported services—to attract and retain viewers. While each has its strengths, their appeal depends on audience priorities and market trends.
Subscription-Based Models (SVOD): Platforms like Netflix and Disney+ offer ad-free viewing experiences through monthly fees, providing convenience, exclusivity, and premium content. Subscribers enjoy curated libraries and originals, ideal for users seeking uninterrupted entertainment.
Ad-Supported Models (AVOD): Services like YouTube and Freevee rely on ads, granting free access to content and appealing to cost-conscious viewers. These platforms use targeted advertising to monetize viewership effectively, balancing affordability with accessibility.
Ultimately, neither model entirely prevails—they coexist, catering to different segments. Subscription models thrive on loyalty and exclusivity, while ad-supported options prioritize reach and inclusivity. The future may lie in hybrid approaches that blend both models for maximum flexibility.